You often try to come up with new content for your website. But you might be startled by this one question: Have you ever thought of renewing content for your website? Content updating may bring you a lot of benefits, including article improvement and content enrichment. Let’s look into some of the reasons why you should renew your website content regularly.
Benefits of website content renewal
What I meant by content renewal is you should focus on the existing articles and pages on your website. These pages may contain some well-displayed articles, or vice versa. All possibilities should be considered to improve the content of each page, thereby improving the overall search efficiency. Below are 6 reasons for you to consider.
#1. Website content renewal for Google, Bing Search, etc.
We all know how much online search engines such as Google and Bing are fond of new content. The new content I mention here includes not only the things you’re about to write, but also how you’re gonna change and modify your existing content. Google and Bing don’t like old and outdated content, so you should make sure to ‘refurbish’ your old articles periodically.
Tips: Remove or update your old, low-quality content. Don’t leave your old content behind, renew it.
Another question was raised about how Google can collect your articles. In fact, Google can identify recently published content, even if you’ve created a new published date or have saved an updated version. Hence, Google will collect data on your website, create indexes and increase traffic to your search engines.
#2. Your chance to correct residual mistakes and improve accuracy
In fact, no matter how well a piece of information is created, part or all of it will need to be updated, adjusted or even removed at some point. By properly reviewing your old content, you have the chance to review the grammar and wording, and see if new content can be added.
While evaluating your current content, double-check to see if there’s any broken links. The resources previously linked to your website might already be removed or altered. Broken links may negatively affect your Google ranking, and although spelling and grammar are not among ranking factors, these mistakes will affect user experience.
#3. Update your links and resources
In addition to removal of broken links, you can try searching for new resources to link to your content. These resources include data published more recently, and these references shall add more values to your content. The scope of your articles might even be expanded.
Furthermore, you can conduct experiments by adding more multimedia content to your old one. This is one of the easiest ways to update content, as well as to improve your search engine ranking. Images, videos or even sound can all make your website content fresher and more diverse.
#4. Optimize content and reselect right keywords
Although your old content might be good for your original keywords, but my advice is that ‘You should make the most out of your content’. If further keyword researches have been conducted since you published your content, reviewing shall be greatly needed.
In fact, website content renewal can help you reselect your keywords. This can further increase your search results. Therefore, just take the risks, improve your keyword focus in your existing content and see what’ll happen. It may very well work wonders!
#5. Increase Click-Through Rates (CTRs) on your website
All the aforementioned benefits ultimately lead to one thing: higher click-through rates. Top Google Search results are usually most recently published content. In addition, users tend to click on latest articles.
By updating content by making corrections, including more types of media and re-optimizing your keywords, you are increasing the average quality of your website. This makes your content more appeal and maintains a high ranking for your website, attaching more clicks.
#6. Website content renewal keeps your content rich and updated
Let your visitors know that you are proud of what you write. Show your skills and expertise to both your readers and Google by updating your content regularly. Obtain benefits and enhance your website presence with this simple action.
Or, contact us today to inquire about our Digital Marketing and SEO services, which can assist you in updating your website content.
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